About our group.
What we do.
Petal Media Group collaborates with clients to transform their communications strategies, offering a unique and dynamic perspective that sets them apart in the media landscape.
Our work places a strong emphasis on executive media training and coaching, helping leaders build confidence, sharpen their narratives, and deliver their stories with clarity and authority. This focus is supported by deep expertise in corporate communications, media strategy, and thought leadership.
We work with clients across a wide range of industries, including finance, technology, software, lifestyle and hospitality to strengthen their voice, refine their messaging, and navigate the media environment with impact.
Why work with us?
Our group brings a fresh and valuable perspective to your team.
We work with you to craft compelling narratives that capture the media's attention. By monitoring the news landscape, we ensure your story remains relevant and timely.
We specialize in:
- Executive Media Training
- Communications Strategy
- Thought Leadership Development
About our founder.
Laura Petti founded Petal Media Group after spending more
than a decade working as a television producer in major markets
producing both live and scripted content.
With extensive experience at CNBC, CNN, ABC News, and FOX, Laura offers a broadcast producer's eye that will elevate your media strategy and executive presence.
In addition to her broadcast expertise, Laura also served as a Communications Specialist for the Federal Reserve Bank of San Francisco.
Beyond her professional work Laura mentors undergraduate and graduate students at her alma mater, American University,
and serves as a regional Emmy judge.
She is a based in the New York metro area.